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Journal Articles

Information technology utilization for industrial marketing activities: the IT–marketing gap

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Peter Ekman, Cecilia Erixon, Peter Thilenius
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (8): 926–938.
https://doi.org/10.1108/JBIM-01-2014-0014
Published: 05 October 2015
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Journal Articles

The impact of horizontal and vertical connections on relationships' commitment and trust

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Amjad Hadjikhani, Peter Thilenius
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2005) 20 (3): 136–147.
https://doi.org/10.1108/08858620510592759
Published: 01 May 2005
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