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Journal Articles

Antecedents and consequences of using information from customers involved in new service development

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Pilar Carbonell, Ana-Isabel Rodriguez-Escudero
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2014) 29 (2): 112–122.
https://doi.org/10.1108/JBIM-04-2012-0071
Published: 28 January 2014
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Journal Articles

The effect of market orientation on innovation speed and new product performance

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Pilar Carbonell, Ana I. Rodríguez Escudero
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (7): 501–513.
https://doi.org/10.1108/08858621011077736
Published: 24 August 2010
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