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Prashant Mehta
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Journal Articles
AI-driven competitive advantage: the role of personality traits and organizational culture in key account management
Available to PurchasePrashant Mehta, Debarun Chakraborty, Nripendra P. Rana, Anubhav Mishra, Sangeeta Khorana, Kaouther Kooli
Journal of Business & Industrial Marketing (2025) 40 (2): 543–569.
Published: 31 January 2025
