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Renaud Lunardo
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Journal Articles
Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (10): 2183–2196.
Published: 27 January 2023
Journal Articles
The interacting effect of business and cultural distances on relationship management and export performance: the case of wine export between France and China
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (11): 1659–1672.
Published: 30 March 2020
Journal Articles
The effects of humor usage by salespersons: the roles of humor type and business sector
Available to Purchase
Journal of Business & Industrial Marketing (2018) 33 (5): 599–609.
Published: 04 June 2018
