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Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Riyad Eid, Ziad Abdelmoety, Gomaa Agag

Journal of Business & Industrial Marketing (2020) 35 (2): 284–305.

https://doi.org/10.1108/JBIM-04-2018-0121

Published: 18 October 2019

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