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Journal Articles

The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance

Rocío Rodríguez, Nils Høgevold, Francisco-Jose Molina-Castillo, Goran Svensson

Journal of Business & Industrial Marketing (2024) 39 (8): 1800–1808.

https://doi.org/10.1108/JBIM-05-2023-0245

Published: 14 May 2024

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Journal Articles

A sequential logic model between sales performance and salesperson satisfaction in B2B markets

Rocío Rodríguez, Nils Høgevold, Carmen Otero-Neira, Göran Svensson

Journal of Business & Industrial Marketing (2022) 37 (1): 180–194.

https://doi.org/10.1108/JBIM-09-2020-0422

Published: 06 May 2021

View article titled, A sequential logic model between sales performance and salesperson satisfaction in B2B markets

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Journal Articles

Determining corporate direction in sustainable development: a multi-dimensional framework in B2B

Rocío Rodríguez, Göran Svensson, Greg Wood

Journal of Business & Industrial Marketing (2021) 36 (1): 1–17.

https://doi.org/10.1108/JBIM-03-2019-0113

Published: 29 May 2020

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Journal Articles

Future direction of sustainable development in private hospitals: general similarities and specific differences

Rocío Rodríguez, Göran Svensson, Carmen Otero-Neira

Journal of Business & Industrial Marketing (2020) 35 (3): 537–550.

https://doi.org/10.1108/JBIM-12-2018-0399

Published: 17 June 2019

View article titled, Future direction of sustainable development in private hospitals: general similarities and specific differences

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Journal Articles

Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

Sergio Román, Rocío Rodríguez, Jorge Fernando Jaramillo

Journal of Business & Industrial Marketing (2018) 33 (5): 651–664.

https://doi.org/10.1108/JBIM-05-2017-0123

Published: 04 June 2018

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Journal Articles

Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase

Rocío Rodríguez, Göran Svensson, Sergio Román, Greg Wood

Journal of Business & Industrial Marketing (2018) 33 (4): 523–538.

https://doi.org/10.1108/JBIM-11-2016-0262

Published: 08 May 2018

View article titled, Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase

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Journal Articles

The influence of sales force technology use on outcome performance

Sergio Román, Rocío Rodríguez

Journal of Business & Industrial Marketing (2015) 30 (6): 771–783.

https://doi.org/10.1108/JBIM-01-2015-0001

Published: 06 July 2015

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The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance

A sequential logic model between sales performance and salesperson satisfaction in B2B markets

Determining corporate direction in sustainable development: a multi-dimensional framework in B2B

Future direction of sustainable development in private hospitals: general similarities and specific differences

Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase

The influence of sales force technology use on outcome performance

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