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Journal Articles

Scale development and validation for measuring business-to-business Wasta relationships

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Ron Berger, Bradley R. Barnes, Avi Silbiger
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2021) 36 (12): 2201–2218.
https://doi.org/10.1108/JBIM-05-2019-0191
Published: 27 April 2020
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Journal Articles

Increasing returns and marketing strategy in the twenty‐first century: Nokia versus Microsoft versus Linux

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Chong Ju Choi, Carla C.J.M. Millar, Robert Ting‐Jieh Chu, Ron Berger
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2007) 22 (5): 295–301.
https://doi.org/10.1108/08858620710773422
Published: 07 August 2007
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