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Journal Articles

Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities

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Vik Naidoo, Terry Wu
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2014) 29 (6): 546–558.
https://doi.org/10.1108/JBIM-07-2013-0153
Published: 30 June 2014
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