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Thomas Friedli
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Journal Articles
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (11): 2142–2155.
Published: 19 November 2021
Journal Articles
Barriers to smart services for manufacturing companies – an exploratory study in the capital goods industry
Available to Purchase
Journal of Business & Industrial Marketing (2018) 33 (6): 846–856.
Published: 12 September 2018
Journal Articles
Behavioral implications of the transition process from products to services
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (2): 70–78.
Published: 01 March 2005
