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Trichy V. Krishnan
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Journal Articles

Series of successive B2B contracts: impact on contract length and rental rate

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Shanfei Feng, Trichy V. Krishnan
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2019) 34 (7): 1570–1579.
https://doi.org/10.1108/JBIM-01-2019-0023
Published: 17 July 2019
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