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Vitor William Batista Martins
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Journal Articles
Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations
Available to PurchaseIara Franchi Arromba, Philip Stafford Martin, Robert Cooper Ordoñez, Rosley Anholon, Izabela Simon Rampasso, Luis Antonio Santa-Eulalia, Vitor William Batista Martins, Osvaldo Luiz Gonçalves Quelhas
Journal of Business & Industrial Marketing (2021) 36 (3): 522–534.
Published: 23 September 2020
