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Journal Articles
The fringe or national brand manufacturer? An analysis of private label sourcing strategy
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (4): 810–822.
Published: 09 August 2021
Journal Articles
The role of customer orientation in key account managers’ performance: a client network perspective
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (7): 1592–1605.
Published: 16 July 2019
