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Journal Articles

Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective

Cuijuan Liu, Zhenxin Xiao, Yu Gao, Maggie Chuoyan Dong, Shanxing Gao

Journal of Business & Industrial Marketing (2023) 38 (10): 1981–1996.

https://doi.org/10.1108/JBIM-02-2022-0078

Published: 28 November 2022

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Journal Articles

How does market learning affect radical innovation? The moderation roles of horizontal ties and vertical ties

Yu Gao, Yao Li, Maoyong Cheng, Genfu Feng

Journal of Business & Industrial Marketing (2017) 32 (1): 57–74.

https://doi.org/10.1108/JBIM-11-2015-0215

Published: 06 February 2017

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Journal Articles

How does word of mouth affect customer satisfaction?

Wenhua Shi, Lingshu Tang, Xiaohang Zhang, Yu Gao, Yameng Zhu

Journal of Business & Industrial Marketing (2016) 31 (3): 393–403.

https://doi.org/10.1108/JBIM-07-2014-0139

Published: 04 April 2016

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