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Keywords: Advanced technology
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1055–1086.
Published: 29 July 2022
... markets. Practical implications The exploratory results of this study shed light on the key factors that drive RQ and the importance of RM in B2B markets in the digital age where customers still long for human interaction regardless of the prevalence of advanced technology. Originality/value...
