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Journal Articles
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (5): 1055–1086.
Published: 29 July 2022
Journal Articles
A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus
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Journal of Business & Industrial Marketing (2020) 35 (1): 116–133.
Published: 25 September 2019
Journal Articles
Enhancing client-agency relationship quality in the advertising industry – an application of project management
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Journal of Business & Industrial Marketing (2019) 34 (2): 463–473.
Published: 14 December 2018
