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Thu Nguyen Quach
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Journal Articles

Enhancing client-agency relationship quality in the advertising industry – an application of project management

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Elizabeth Levin, Thu Nguyen Quach, Park Thaichon
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2019) 34 (2): 463–473.
https://doi.org/10.1108/JBIM-08-2017-0186
Published: 14 December 2018
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Journal Articles

The impact of creative competence and project management on longevity of the client-advertising agency relationship

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Elizabeth Levin, Paramaporn Thaichon, Thu Nguyen Quach
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2016) 31 (2): 274–286.
https://doi.org/10.1108/JBIM-11-2014-0220
Published: 07 March 2016
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