... impact on the media business, particularly in the advertising agency context. The rapid upheaval of the landscape brought about by the digital revolution has blurred the lines between various advertising media sectors (Lee and Cho, 2020). The introduction of new digital technologies has fundamentally...

...-method design incorporating quantitative and qualitative elements in the client–advertising agency context. Data obtain via an online survey in Study 1 were analysed using structural equation modelling and bias-corrected bootstrapping technique. Study 2 featured 15 in-depth interviews with marketing...

...David S. Waller; Damien J. Cusick; Hamish D. Matheson; Matthew K. Miller Advertising agencies, as communication professionals, should use “best practice” activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies...