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Keywords: Aerospace industry
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2243–2256.
Published: 09 July 2020
... firms for providing a solution. Design/methodology/approach A qualitative and exploratory research approach is adopted, exploring the relationships at play within a focal net dedicated to providing a solution in the aerospace industry: a total of four triads are selected and analyzed, all of them...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (4): 275–290.
Published: 01 July 2000
.... The critical involvement of stakeholders © MCB UP Limited 2000 Joint ventures International trade Globalization Multinationals Aerospace industry International strategy is embracing new organisational structures, not only to achieve global coverage from a market perspective but also...
