Keywords: Agriculture
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (3): 508–523.
Published: 25 September 2019
... technology in agriculture, which entails the deployment of prescriptive crop management tools, is a ripe context for filling the above literature gaps. Moreover, Vargo et al. (2008) point out that co-creation is yet to be researched in diverse socio-technical contexts. Galvagno and Daniele...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (6): 804–821.
Published: 21 September 2018
... the conceptualization of trust and perceived risk, the authors factor in farmers’ perceptions of agricultural technology providers and discuss different forms of perceived value, spanning economic, green and epistemic value. This paper develops a distinctive research design, drawing on elements of the value...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (3): 127–135.
Published: 01 May 2005
... dramatically (and a number of farmers and processors going bankrupt). © Emerald Group Publishing Limited 2005 Agriculture Meat Channel relationships International marketing New Zealand A number of researchers have stated that relationship marketing is an effective way of achieving...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (3): 219–238.
Published: 01 June 2001
...Mark P. Leach; Luiz Mesquita; W. David Downey Large agricultural producers often demand seed with high yielding genetics along with specialty traits specific to their particular needs. Dairyland Seed Company prides itself on its superior genetics and a research program that adds specialty traits...
Journal Articles

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