...Priyanka Jayashankar; Wei Zhang; Wesley J. Johnston; Sree Nilakanta Purpose The purpose of this paper is to understand the nature of stakeholder ties in the agriculture sector and to gain insights into how technology tools can be developed and marketed in the agricultural ecosystem, using...

...Priyanka Jayashankar; Wesley J. Johnston; Sree Nilakanta; Reed Burres The findings on co-creation and value-in-use are beneficial to diverse agriculture stakeholders such as farmers, agriculture technology providers, extension agents and policymakers. Agricultural technology providers can...

... in farmers’ perceptions of agricultural technology providers and discuss different forms of perceived value, spanning economic, green and epistemic value. This paper develops a distinctive research design, drawing on elements of the value-based adoption and technology acceptance models. By linking...

... Electronic commerce Australia Agriculture An executive summary for managers and executive readers can be found at the end of this issue. E‐business continues to be of growing importance with many organisations increasingly conducting their business activities in the electronic environment...

... in the commodity price for deer falling dramatically (and a number of farmers and processors going bankrupt). Agriculture Meat Channel relationships International marketing New Zealand A number of researchers have stated that relationship marketing is an effective way of achieving competitive...

...Mark P. Leach; Luiz Mesquita; W. David Downey Large agricultural producers often demand seed with high yielding genetics along with specialty traits specific to their particular needs. Dairyland Seed Company prides itself on its superior genetics and a research program that adds specialty traits...

..., development and evaluation of export grouping schemes and are related to the real experience of the two case studies examined. © MCB UP Limited 1998 Agriculture Business‐to‐business marketing Channel relationships Export International trade Networks Given the difficulty of predicting...