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Keywords: Altruistic behavior
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Journal Articles
Journal of Business & Industrial Marketing 1–15.
Published: 03 September 2026
...-use rights only Institutional theory Netnography Digital transformation Altruistic behavior B2B mutual fund markets Network brokerage Scholars have long examined brokerage in business-to-business (B2B) networks through the lens of structural analysis. Network brokerage theory offers...
