... insights for a new market approach – including future market penetration, expansion, and the restructuring of the sales force – were gained. Supply chain management Sales force Analytical hierarchy process Case studies United States of America Compared with strongly subdivided, clearly...

... strategic orientation on the perspective of total quality management. Uses two group consensus management techniques (quality function deployment and analytic hierarchy process) and competitive benchmarking to demonstrate how a particular company can make a decision on which strategic marketing orientation...