...Perry Shead; Roger Alan Palmer; Melisa Mete Purpose This study aims to broaden knowledge on behavioural and attitudinal loyalty in business-to-business (B2B) markets. Design/methodology/approach Following a literature review and a qualitative study to identify key constructs, a conceptual...

... to a greater extent than the core components. Whilst behavioural loyalty is more driven by core components, attitudinal loyalty is more influenced by the social component. Satisfaction mediates the links between relationship value components and the two aspects of loyalty. Research limitations/implications...