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Keywords: B2B engagement
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 19–33.
Published: 29 October 2024
... 07 06 2024 18 08 2024 26 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Critical realism B2B engagement IoT ecosystems IoT readiness Mechanism-based-explanations The article addresses mechanisms that enhance...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 146–159.
Published: 06 April 2021
...Sadia Soltani Purpose This study aims to investigate business-to-business (B2B) engagement within an internet of things (IoT) ecosystem. A conceptual framework is proposed that can be used for building engagement strategies considering key actors within an IoT ecosystem. Design/methodology...
