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Keywords: B2B mutual fund markets
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Journal Articles
Journal of Business & Industrial Marketing 1–15.
Published: 03 September 2026
...Chee Wei Cheah; Kian Yeik Koay Purpose This study aims to investigate how diverse institutional environments shape and moderate network brokerage behaviors within business-to-business (B2B) mutual fund markets. Specifically, it explores how human brokers and digital platforms adapt...
