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Keywords: BOPS
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1135–1149.
Published: 27 July 2022
... cooperate to provide buying online and pick up in-store (BOPS) for consumers. Findings It shows three major findings. Retailers should decide whether to introduce BOPS channel according to the matching rate of the product when the BOPS channel is not very convenient for consumers. When the BOPS channel...

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