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Keywords: BOPS
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Journal Articles
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret
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Journal of Business & Industrial Marketing (2023) 38 (5): 1135–1149.
Published: 27 July 2022
... cooperate to provide buying online and pick up in-store (BOPS) for consumers. Findings It shows three major findings. Retailers should decide whether to introduce BOPS channel according to the matching rate of the product when the BOPS channel is not very convenient for consumers. When the BOPS channel...
