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Keywords: Behavioural loyalty
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (10): 1647–1664.
Published: 11 August 2026
... modelling was used to examine data on supplier–customer relationships in a manufacturing context, derived from 251 questionnaires. Findings The results show that behavioural loyalty is shaped by customer satisfaction and the functional and emotional dimensions of relationship value, whereas attitudinal...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 975–994.
Published: 10 October 2021
... to a greater extent than the core components. Whilst behavioural loyalty is more driven by core components, attitudinal loyalty is more influenced by the social component. Satisfaction mediates the links between relationship value components and the two aspects of loyalty. Research limitations/implications...
