Keywords: Behavioural loyalty
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (10): 1647–1664.
Published: 11 August 2026
... modelling was used to examine data on supplier–customer relationships in a manufacturing context, derived from 251 questionnaires. Findings The results show that behavioural loyalty is shaped by customer satisfaction and the functional and emotional dimensions of relationship value, whereas attitudinal...
Includes: Supplementary data
Journal Articles

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