Keywords: Born-offshored company
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 841–857.
Published: 24 September 2024
...), as well as how this process and outcomes play out for specific actors. This concerns especially the case of reshoring strategies involving the so called “born offshored” companies, i.e. companies that reshored production which was initially established ex novo in a foreign country (Moradlou et al...

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