... proceed to describe and discuss the research method. Latin America Business environment Marketing capabilities Qualitative research Emerging markets Knowledge, resources and capabilities are central themes of growing and profitable organizations (Bean and Robinson, 2002 ; Day...

... congruence with changing business environments. The term capabilities refer to strategic management of a firm’s resources including internal and external skills and functional competencies to respond rapidly to changing business environment. Based on the above literature review, it was evident that more...

... The key findings include first, that the formal and informal constraints in the Russian business environment influence outsourcing decisions in terms of increased transaction costs, and in terms of resources needed to be competitive. Second, the authors show that, due to these constraints, a firm...

... relations Business environment Sponsorship can be characterized as a mutually beneficial business relationship between the sponsor and the sponsored. The benefits that firms seek from their sponsorship investments are of two broad types. First, sponsorship can contribute to public awareness...

... IV . Business environment Marketing planning Management strategy Strategic marketing Dairy products Cyprus The aim of this paper is to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging industry. The company...

... Sales force Sales management Control systems Business environment An executive summary for managers and executive readers can be found at the end of this article . The subject of salesforce control system has received considerable attention over the past decade. With most...