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Journal Articles

CRM system implementation and firm performance: the role of consultant facilitation and user involvement

Open Access
Samppa Suoniemi, Alex Zablah, Harri Terho, Rami Olkkonen, Detmar Straub, Hannu Makkonen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (13): 19–32.
https://doi.org/10.1108/JBIM-08-2021-0380
Published: 11 January 2022
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Journal Articles

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships

Available to Purchase
Hannu Makkonen, Sini Nordberg-Davies, Rami Olkkonen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (7): 1027–1036.
https://doi.org/10.1108/JBIM-07-2017-0173
Published: 11 September 2018
View article titled, “Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships
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Journal Articles

Fading configurations in inter‐organizational relationships: a case study in the context of cultural sponsorship

Available to Purchase
Rami Olkkonen, Pekka Tuominen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (3): 203–212.
https://doi.org/10.1108/08858620810858463
Published: 14 March 2008
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Journal Articles

Case study: The network approach to international sport sponsorship arrangement

Available to Purchase
Rami Olkkonen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2001) 16 (4): 309–329.
https://doi.org/10.1108/EUM0000000005503
Published: 01 July 2001
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