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Journal Articles

Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management

Harri Terho, Anna Salonen, Meri Yrjänen

Journal of Business & Industrial Marketing (2023) 38 (2): 337–352.

https://doi.org/10.1108/JBIM-12-2021-0596

Published: 27 September 2022

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Journal Articles

CRM system implementation and firm performance: the role of consultant facilitation and user involvement

Samppa Suoniemi, Alex Zablah, Harri Terho, Rami Olkkonen, Detmar Straub, Hannu Makkonen

Journal of Business & Industrial Marketing (2022) 37 (13): 19–32.

https://doi.org/10.1108/JBIM-08-2021-0380

Published: 11 January 2022

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Journal Articles

The role and impact of firm’s strategic orientations on launch performance: significance of relationship orientation

Minna Matikainen, Harri Terho, Petri Parvinen, Anne Juppo

Journal of Business & Industrial Marketing (2016) 31 (5): 625–639.

https://doi.org/10.1108/JBIM-12-2014-0250

Published: 06 June 2016

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