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1-8 of 8
Keywords: Business model innovation
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Journal Articles
Cloud technology adoption and business model innovation: the role of organizational ambidexterity in navigating technological dynamics
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Journal of Business & Industrial Marketing (2026) 41 (4): 468–482.
Published: 30 January 2026
...Lei Zhu; Feng Zhang; Minjing Zhu Purpose Cloud technology adoption ( CTA ) serves as a key enabler of digital servitization and business model innovation ( BMI ) in business-to-business (B2B) manufacturing contexts, shifting firms from product sales to data-driven and outcome-based services...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 186–198.
Published: 09 September 2025
.... Circular economy Business model innovation Business network Resource sharing Collaboration The circular economy (CE) is proposed as a potential strategy for addressing the issue of sustainability (Homrich et al., 2018 ; Sehnem et al., 2019). The European Commission (2015...
Journal Articles
Supply chain resilience and business model innovation: a dynamic capabilities view under severe supply chain disruption
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Journal of Business & Industrial Marketing (2025) 40 (3): 681–698.
Published: 19 March 2025
...Pattama Lenuwat; Kedwadee Sombultawee; Chanchai Tangpong; Sakun Boon-itt Purpose This study aims to explore how resource reconfiguration (RREC), supply chain resilience (SCRES) and business model innovation (BMI) are interconnected in influencing firm performance (FPFM) during severe supply chain...
Journal Articles
How and when collaborative innovation networks influence new product development performance in SMEs: evidence from China
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Journal of Business & Industrial Marketing (2025) 40 (1): 188–201.
Published: 27 November 2024
...Chang Lu; Yong Qi; Shibo Hao; Bo Yu Purpose The purpose of this study is to examine the effect of collaborative innovation networks on new product development (NPD) performance in small and medium-sized enterprises (SMEs). It also investigates the mediating role of business model innovation...
Journal Articles
Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
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Journal of Business & Industrial Marketing (2022) 37 (9): 1745–1761.
Published: 04 November 2021
...Liang Wu; Heng Liu; Yongchuan Bao Purpose This paper aims to explore how manufacturing firms pursue business model innovation (BMI) through their use of outside-in thinking. Design/methodology/approach Survey data were collected on 175 Chinese manufacturing firms. A regression model was used...
Journal Articles
Proactive market orientation and business model innovation to attain superior new smart connected products performance
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Journal of Business & Industrial Marketing (2022) 37 (3): 497–508.
Published: 14 June 2021
... SCP launches. Findings The study established structural relationships among selected variables proactive market orientation (ProMO), new product development proficiency (NPDPro) and business model innovation (BMoI). It revealed that the effect of ProMO is manifested through NPDPro. BMoI and NPDPro...
Journal Articles
Market orientation, strategic flexibility and business model innovation
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Journal of Business & Industrial Marketing (2020) 35 (4): 771–784.
Published: 27 March 2020
...Dong Yang; Zelong Wei; Huibin Shi; Jie Zhao Purpose This study aims to investigate how market orientation (MO) motivates firms to develop business model innovation and how such effects are moderated by strategic flexibility. Design/methodology/approach In this study, a questionnaire-based...
Journal Articles
Gender differences and business model experimentation in European SMEs
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Journal of Business & Industrial Marketing (2020) 35 (7): 1205–1219.
Published: 16 March 2020
... towards business model innovation (BMI) as an outcome and, as such, a key antecedent to firm performance. Potential differences are examined between female-owned and non-female-owned businesses with regard to hypothesized relations. Findings Multi-group analysis results reveal that drivers of BM...
