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Keywords: Business model innovation
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (9): 1745–1761.
Published: 04 November 2021
...Liang Wu; Heng Liu; Yongchuan Bao Purpose This paper aims to explore how manufacturing firms pursue business model innovation (BMI) through their use of outside-in thinking. Design/methodology/approach Survey data were collected on 175 Chinese manufacturing firms. A regression model was used...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 771–784.
Published: 27 March 2020
...Dong Yang; Zelong Wei; Huibin Shi; Jie Zhao Purpose This study aims to investigate how market orientation (MO) motivates firms to develop business model innovation and how such effects are moderated by strategic flexibility. Design/methodology/approach In this study, a questionnaire-based...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1205–1219.
Published: 16 March 2020
... towards business model innovation (BMI) as an outcome and, as such, a key antecedent to firm performance. Potential differences are examined between female-owned and non-female-owned businesses with regard to hypothesized relations. Findings Multi-group analysis results reveal that drivers of BM...

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