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Yongchuan Bao
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Journal Articles
Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (9): 1745–1761.
Published: 04 November 2021
Journal Articles
Unpacking the relationship between formal contracts and alliance innovation performance: the role of relationship learning and guanxi
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (3): 564–577.
Published: 14 June 2021
Journal Articles
Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework
Available to Purchase
Journal of Business & Industrial Marketing (2009) 24 (2): 119–130.
Published: 30 January 2009
