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Journal Articles

From perceived value to customer loyalty behavioral intentions: a social exchange theory perspective on value-based selling

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Dong Liu, Sangbum Son, Yupeng Zhu
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2026) 41 (3): 413–428.
https://doi.org/10.1108/JBIM-01-2025-0007
Published: 21 January 2026
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Journal Articles

Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity: the motivation–opportunity–ability framework

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Yaqin Zheng, Dong Liu, Yi Zheng, Zhimei Zang
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (5): 1111–1126.
https://doi.org/10.1108/JBIM-09-2020-0445
Published: 24 August 2021
View article titled, Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity: the motivation–opportunity–ability framework
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Journal Articles

Unpacking the relationship between formal contracts and alliance innovation performance: the role of relationship learning and guanxi

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Dong Liu, Yongchuan Bao, Guocai Wang
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (3): 564–577.
https://doi.org/10.1108/JBIM-09-2018-0274
Published: 14 June 2021
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Journal Articles

Top management service commitment and new product development in manufacturing firms: the moderating role of dysfunctional competition

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Yapu Zhao, Dong Liu, Wenhong Zhang, Silei Chen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (1): 14–28.
https://doi.org/10.1108/JBIM-04-2020-0199
Published: 01 February 2021
View article titled, Top management service commitment and new product development in manufacturing firms: the moderating role of dysfunctional competition
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