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Keywords: Business policy
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Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 199–214.
Published: 01 June 1998
... interact. Ruekert and Walker (1987) divide the structural and process dimensions of interfunctional interaction into three categories: © MCB UP Limited 1998 Business policy Channel relationships Packaging industry Partnering Relationship marketing Supplier relations It has been...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 22–32.
Published: 01 February 1997
..., they learn how to deal with each other. © MCB UP Limited 1997 Business policy Interaction Technology Transaction costs The changing environment of the business market with its focus on costs, quality, flexibility and technology to meet the competitive challenges is causing major...
