A conceptual framework of the impact of technology on customer‐supplier relationships

As new technologies and new processes are adopted by firms, the technology level of the firm is emerging as an important variable of inter‐organizational relationships. Examines the influence of technology levels on the customer‐supplier interactions and presents a conceptual model of the technology impact. Drawing on the marketing and social exchange literature, derives a set of research propositions in terms of major characteristics of interaction processes. Also discusses managerial implications of the study.