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1-14 of 14
Keywords: Business strategy
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2573–2586.
Published: 25 May 2022
...Gutama Kusse Getele; Tsitaire Jean Arrive; Xiong Ruoliu Purpose This study aims to understand better how business strategies impact a company’s corporate social responsibility (CSR). Design/methodology/approach In this research, two categories of business strategy are proposed, and partial...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1127–1137.
Published: 03 September 2021
..., for the elevator industry, no empirical results have found such a relationship so far. Based on the above discussion, we conclude that SCI is closely related to SCP. Thus, the following hypothesis is formulated: Business strategy Supply chain management Operations management Supply chain capability...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 66–77.
Published: 31 May 2021
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Innovation Business strategy Networks Business model transformation Market logic Shaping Stabilizing Network In top strategic marketing and innovation-centric management...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1983–1995.
Published: 18 May 2020
..., are expected to have greater inertial pressure and a lesser willingness to adopt a relatively novel business strategy (Wang and Cheung, 2004). In the context of retail industry, the marketplace continuously evolves because sellers seek new channels of access to consumers. Apart from the traditional brick...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 306–317.
Published: 01 October 2019
... study should enrich the extant literature on customer orientation, CFI and NPI. Innovation Business strategy Integration Automotive industry Customer orientation Cross-functional integration NPI strategy NPI success It has been widely acknowledged by many scholars that the continuous...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 285–290.
Published: 17 September 2018
... for this article is a personal interview. The interview provides readers with insights and explanations of the challenger sale method from the authors of the book. The interview allows the readers to learn directly from the authors of the methodology. Business strategy Selling Business...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (3): 409–420.
Published: 03 April 2017
... the retention of industrial customers. Based on social exchange theory and dynamic capabilities, the researchers have been able to address how value is developed and its influence in customer retention proxies. Value co-creation Qualitative research Business strategy Customer retention Dynamic...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (8): 943–954.
Published: 03 October 2016
... to the literature on the practical implications of business models. Logistics Business models Solutions Business strategy Airlines In recent years, there has been much discussion on the concept of the “business model”, prompted partly by the success of firms such as Amazon and eBay, using...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 246–258.
Published: 01 May 2015
... of relationships and connections around innovation purposes. Chiara Cantù can be contacted at: chiara.cantu@unicatt.it © Emerald Group Publishing Limited 2015 Innovation Stakeholders Business strategy Interorganizational relationships Heterogeneity Networks Business-to-Business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (7-8): 610–618.
Published: 29 July 2014
... that are relevant for (marketing) managers. Paul Matthyssens can be contacted at: paul.matthyssens@ua.ac.be © Emerald Group Publishing Limited 2014 Change management Business strategy Industrial marketing Organizational processes Management Styles In strategic (business) marketing, we...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (5): 407–418.
Published: 01 September 2002
..., and market factors have changed the nature of this historically stable industry and introduced new competitive forces in global, national, and local markets. © MCB UP Limited 2002 Financial services Banking Customer service Business strategy Target marketing There are two very...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (1): 71–73.
Published: 01 February 2000
... Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages. They have done an excellent job in linking the history of the overseas Chinese to their current role and impact on world trade. China Business strategy Relationship marketing Business‐to‐business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (1): 57–70.
Published: 01 February 2000
... intelligence in the forms of perceptual positioning of guanxi, choice of routing strategies and implementation of guanxi. Each component is discussed. © MCB UP Limited 2000 Relationship marketing Business strategy China National cultures Business‐to‐business marketing...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (6): 439–460.
Published: 01 December 1998
... their contracts with Totes, Inc. and had found other companies who would produce the slipper‐socks at a much lower price. © MCB UP Limited 1998 Business strategy Business‐to‐business marketing Channel relationships Competitive advantage Marketing strategy Organizational behaviour...
