...Gutama Kusse Getele; Tsitaire Jean Arrive; Xiong Ruoliu Purpose This study aims to understand better how business strategies impact a company’s corporate social responsibility (CSR). Design/methodology/approach In this research, two categories of business strategy are proposed, and partial...

... different results according to the DI of the supply chain. Furthermore, the DI impacts the indirect effect of SCI on SCP. Thus, we propose the following hypothesis: Business strategy Supply chain management Operations management Supply chain capability Supply chain performance Degree...

.../licences/by/4.0/legalcode Innovation Business strategy Networks Business model transformation Market logic Shaping Stabilizing Network In top strategic marketing and innovation-centric management journals, there is increasing interest in business model transformation (BMT) – moving...

... to strategic choice for innovation adoption. In other words, companies with a lot amount of cash reserves, which represent superior business models, are expected to have greater inertial pressure and a lesser willingness to adopt a relatively novel business strategy (Wang and Cheung, 2004). In the context...

... from the literature on customer orientation and business strategy as well as the observations from our field study as mentioned above, the current study identifies the actual NPI strategy as one of the key contextual conditions. Testing the moderating effect of this strategy should contribute...

... used for this article is a personal interview. The interview provides readers with insights and explanations of the challenger sale method from the authors of the book. The interview allows the readers to learn directly from the authors of the methodology. Business strategy Selling...

... value is developed and its influence in customer retention proxies. Value co-creation Qualitative research Business strategy Customer retention Dynamic capabilities Industrial marketing To achieve these objectives, the paper is organized as follows: First, we explain the theoretical...

... on the practical implications of business models. Logistics Business models Solutions Business strategy Airlines Much of what has been written about business models is either observation in retrospect – observing that businesses have different models for running parts or the whole...

... of relationships and connections around innovation purposes. Chiara Cantù can be contacted at: chiara.cantu@unicatt.it © Emerald Group Publishing Limited 2015 Innovation Stakeholders Business strategy Interorganizational relationships Heterogeneity Networks Business-to-Business marketing...

... organizing, leading to theories of change that are relevant for (marketing) managers. Paul Matthyssens can be contacted at: paul.matthyssens@ua.ac.be © Emerald Group Publishing Limited 2014 Change management Business strategy Industrial marketing Organizational processes Management...

... and execute a successful strategy by targeting small businesses and emphasizing customer service and innovative technology. Financial services Banking Customer service Business strategy Target marketing Merger and acquisition activity Deregulation, technological innovation, and open...

... (paperback) China Business strategy Relationship marketing Business‐to‐business marketing Overview Many would assume from its title that this book is targeted for western businesspeople desiring to succeed in Asia. Philip Kotler indicated that it is, “a must reading for any business...

... MCB UP Limited 2000 Relationship marketing Business strategy China National cultures Business‐to‐business marketing Marketing Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal and have “pattern relationships with one another...

... profits and greater satisfaction) for both parties, particularly when there are many players in an industry and/or switching costs are low. © MCB UP Limited 1998 Business strategy Business‐to‐business marketing Channel relationships Competitive advantage Marketing strategy...