Keywords: Business strategy
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1127–1137.
Published: 03 September 2021
..., for the elevator industry, no empirical results have found such a relationship so far. Based on the above discussion, we conclude that SCI is closely related to SCP. Thus, the following hypothesis is formulated: Business strategy Supply chain management Operations management Supply chain capability...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (3): 409–420.
Published: 03 April 2017
... the retention of industrial customers. Based on social exchange theory and dynamic capabilities, the researchers have been able to address how value is developed and its influence in customer retention proxies. Value co-creation Qualitative research Business strategy Customer retention Dynamic...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 246–258.
Published: 01 May 2015
... of relationships and connections around innovation purposes. Chiara Cantù can be contacted at: chiara.cantu@unicatt.it © Emerald Group Publishing Limited 2015 Innovation Stakeholders Business strategy Interorganizational relationships Heterogeneity Networks Business-to-Business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (7-8): 610–618.
Published: 29 July 2014
... that are relevant for (marketing) managers. Paul Matthyssens can be contacted at: paul.matthyssens@ua.ac.be © Emerald Group Publishing Limited 2014 Change management Business strategy Industrial marketing Organizational processes Management Styles In strategic (business) marketing, we...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (5): 407–418.
Published: 01 September 2002
..., and market factors have changed the nature of this historically stable industry and introduced new competitive forces in global, national, and local markets. © MCB UP Limited 2002 Financial services Banking Customer service Business strategy Target marketing There are two very...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (1): 71–73.
Published: 01 February 2000
... Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages. They have done an excellent job in linking the history of the overseas Chinese to their current role and impact on world trade. China Business strategy Relationship marketing Business‐to‐business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (1): 57–70.
Published: 01 February 2000
... intelligence in the forms of perceptual positioning of guanxi, choice of routing strategies and implementation of guanxi. Each component is discussed. © MCB UP Limited 2000 Relationship marketing Business strategy China National cultures Business‐to‐business marketing...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (6): 439–460.
Published: 01 December 1998
... their contracts with Totes, Inc. and had found other companies who would produce the slipper‐socks at a much lower price. © MCB UP Limited 1998 Business strategy Business‐to‐business marketing Channel relationships Competitive advantage Marketing strategy Organizational behaviour...

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