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Keywords: Channel cost
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 16–28.
Published: 28 January 2013
...Amit Poddar; Naveen Donthu Purpose – The purpose of this paper is to propose a virtual forward-buying model that allows for forward buying but reduces the channel cost with no major behavioral change on the part of manufacturers and retailers. Design/methodology/approach – Using simulations...
