... and collaborative episodes that affected the nine-year long development of Deko, a new architectural lighting solution. Such approaches to co-creation do not capture fully the unfolding of time associated with this process, or the time required to bring together various pieces necessary to concretely create...

...Zafran Ahmad; Liu Chao; Wang Chao; Saqib Ilyas Purpose This article extends knowledge of market orientation (MO) and strategic collaboration by analyzing MO-collaborations in the context of firm performance of small- and medium-sized enterprises (SMEs). Design/methodology/approach A proposed...