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Keywords: Collective interest
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1079–1092.
Published: 23 May 2019
... of development. The major events for each stage are described in terms of how these events affect the interaction, alignment and interfaces between individual actors and business actors with a focus on individual and collective interests. Findings The individual actor plays a key role in the start-up stage...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 279–289.
Published: 01 May 2015
... question: How do different business goals coexist in networks? When joining a strategic network, firms are likely to pursue goals of self–interest, as well as those of collective interests. Goal formulation and joint network activities provide vital information toward investigating how firms utilize...
