..., comprising tangible external resource acquisition ( TERA ) and intangible external resource acquisition ( IERA ). It further considers the boundary conditions imposed by competitive intensity and resource orchestration capability ( ROC ). Design/methodology/approach A two-round, time-lagged survey...

... orientation (MO), AMC and firms’ international performance, as well as the moderating effects of competitive intensity. Design/methodology/approach The authors have used survey-based research with 335 internationalised Portuguese business-to-business small and medium sized enterprises (B2B SMEs) during...

...), where the competitive and the institutional environments have distinct characteristics. Thus, we choose to investigate the effect of outside-in thinking under the conditions of competitive intensity and regulatory volatility. The former condition refers to the extent of market competition faced...

...Wan Chen; Longwei Wang Purpose This paper aims to investigate how firm-level factor entrepreneurial orientation affects alliance outcomes, and how two sources of uncertainty – competitive intensity and the dependence of an entrepreneurially oriented firm on its partner – moderate the relationship...

... uncertainties and competitive intensity (Poppo and Zenger, 2002). Studies suggest that social ties, defined as the set of all interpersonal ties (i.e. among people), as opposed to inter-organizational ties (Shane, 2003) enable firms to deal with uncertain environments (Heide and Wathne, 2006 ; Sheng et al...

... The purpose of this study is to investigate the environmental conditions (i.e. competitive intensity) under which a pure strategy or an ambidextrous strategy of implementing responsive market orientations (RMOs) and/or proactive market orientations (PMOs) is more advantageous for firm’s performance...

... also suggest at high levels of competitive intensity, the systematic combination of market orientation and brand orientation is critical in facilitating brand management capability enhancement and subsequent brand performance. Originality/value This study extends current literature by providing...