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1-7 of 7
Keywords: Competitive intensity
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Journal Articles
Optimizing resource acquisition through managerial ties for B2B firm performance: a tale of two boundary conditions
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Journal of Business & Industrial Marketing (2026) 41 (7): 954–974.
Published: 31 March 2026
..., comprising tangible external resource acquisition ( TERA ) and intangible external resource acquisition ( IERA ). It further considers the boundary conditions imposed by competitive intensity and resource orchestration capability ( ROC ). Design/methodology/approach A two-round, time-lagged survey...
Journal Articles
Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity
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Journal of Business & Industrial Marketing (2022) 37 (12): 2533–2543.
Published: 08 February 2022
... orientation (MO), AMC and firms’ international performance, as well as the moderating effects of competitive intensity. Design/methodology/approach The authors have used survey-based research with 335 internationalised Portuguese business-to-business small and medium sized enterprises (B2B SMEs) during...
Journal Articles
Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
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Journal of Business & Industrial Marketing (2022) 37 (9): 1745–1761.
Published: 04 November 2021
... 07 2021 24 09 2021 07 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Outside-in thinking Business model innovation Competitive intensity Regulatory volatility Customer interaction Business model innovation (BMI...
Journal Articles
How entrepreneurial orientation affects R&D alliance performance: the moderating roles of competitive intensity and dependence on the partner
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Journal of Business & Industrial Marketing (2020) 35 (12): 2139–2150.
Published: 04 June 2020
...Wan Chen; Longwei Wang Purpose This paper aims to investigate how firm-level factor entrepreneurial orientation affects alliance outcomes, and how two sources of uncertainty – competitive intensity and the dependence of an entrepreneurially oriented firm on its partner – moderate the relationship...
Journal Articles
The effects of social ties on innovation behavior and new product performance in emerging economies: evidence from Turkey
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Journal of Business & Industrial Marketing (2020) 35 (4): 699–719.
Published: 07 April 2020
... uncertainties and competitive intensity (Poppo and Zenger, 2002). Studies suggest that social ties, defined as the set of all interpersonal ties (i.e. among people), as opposed to inter-organizational ties (Shane, 2003) enable firms to deal with uncertain environments (Heide and Wathne, 2006 ; Sheng et al...
Journal Articles
Pure or ambidextrous strategy? A study of responsive and proactive market orientations in industrial firms
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Journal of Business & Industrial Marketing (2020) 35 (6): 1001–1010.
Published: 25 February 2020
... The purpose of this study is to investigate the environmental conditions (i.e. competitive intensity) under which a pure strategy or an ambidextrous strategy of implementing responsive market orientations (RMOs) and/or proactive market orientations (PMOs) is more advantageous for firm’s performance...
Journal Articles
How and when does the brand orientation-market orientation nexus matter?
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Journal of Business & Industrial Marketing (2020) 35 (2): 349–361.
Published: 11 December 2019
... also suggest at high levels of competitive intensity, the systematic combination of market orientation and brand orientation is critical in facilitating brand management capability enhancement and subsequent brand performance. Originality/value This study extends current literature by providing...
