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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1465–1480.
Published: 24 January 2024
...Ines Küster; Natalia Vila; Amparo Kuster-Boluda Purpose This paper first aims to examine associations between factors involved in business-to-business complaints management and results (satisfaction and loyalty) and analyses three types of distributors based on their cultural profile (domestic...
Journal Articles
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Journal Articles

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