Keywords: Complexity theory
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2008) 24 (1): 61–76.
Published: 26 December 2008
... periods (e.g., Pettigrew, 1995). Software engineering Innovation Diffusion Complexity theory As researchers, we may all be acutely aware of the boundedness of cerebral rationality. But that does not justify us in promoting methods that deny the existence of ambiguity, insight, interaction...
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (7): 458–465.
Published: 01 December 2006
.../approach Complexity theory, as well as theories of distributed cognition and control, is used to show that business markets, relations and networks are complex adaptive systems of interacting people, firms, activities, resources and ideas in which no one player is in control. Findings The theoretical...

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