Keywords: Content analysis
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 118–136.
Published: 29 March 2022
... the literature on coopetition using the TCCM approach and identified various research streams under the perspective of different contextual settings. Coopetition Competition Content analysis Bibliometric analysis TCCM Coopetition is an amalgamation of both competition and cooperation. Both...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 1–13.
Published: 22 July 2020
... of network logic changes and the phases in the changes. Design/methodology/approach This study relies on content analysis using text data from newspaper articles on global retailers entering the Japanese retail industry. Three different logics were found to describe the actions of the retailers. Two...
Journal Articles

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