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Keywords: Cooperative norms
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1409–1423.
Published: 22 August 2022
... on their own parts because of strengthening of the relationship’s tacit governance mechanism – cooperative norms. Design/methodology/approach This study uses data from 155 buyers doing business with a multinational supplier. The buyers were from firms generating less than $100,000 in billings...
