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Rita Cassia Pereira
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Journal Articles

The mediating role of cooperative norms in the formation of buyer commitment in the buyer–seller relationship

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Valter Afonso Vieira, Robert Mayberry, James Boles, Julie Johnson-Busbin, Rita Cassia Pereira
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2023) 38 (7): 1409–1423.
https://doi.org/10.1108/JBIM-01-2021-0044
Published: 22 August 2022
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Journal Articles

The role of self-regulatory mode on acquisition–retention ambidexterity

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Valter Afonso Vieira, Valter da Silva Faia, James Boles, Bruno Rafael Marioti, Rita Cassia Pereira
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2019) 34 (8): 1813–1826.
https://doi.org/10.1108/JBIM-03-2018-0114
Published: 28 August 2019
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