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Misaligned or made to fit? How sales experience shapes the impact of communication incongruence on sales performance

Juliano Domingues Silva, José Walter Sampaio Souza, William Alexandre dos Santos, Valter da Silva Faia

Journal of Business & Industrial Marketing (2026) 41 (1): 128–142.

https://doi.org/10.1108/JBIM-04-2025-0372

Published: 11 December 2025

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Journal Articles

The role of self-regulatory mode on acquisition–retention ambidexterity

Valter Afonso Vieira, Valter da Silva Faia, James Boles, Bruno Rafael Marioti, Rita Cassia Pereira

Journal of Business & Industrial Marketing (2019) 34 (8): 1813–1826.

https://doi.org/10.1108/JBIM-03-2018-0114

Published: 28 August 2019

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