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Keywords: Coopetition strategy
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 233–248.
Published: 28 October 2024
...@hanken.fi 19 12 2023 27 05 2024 07 10 2024 © Henrik Virtanen and Peter Björk. 2024 Henrik Virtanen and Peter Björk. Licensed re-use rights only Coopetition Coopetition strategy Innovation Service innovation EU CIS During the last decade, there has been growing...
Journal Articles
Striking the right balance in tension management. The case of coopetition in small- and medium-sized firms
Open Access
Journal of Business & Industrial Marketing (2022) 37 (13): 33–47.
Published: 10 March 2022
... tension, enhancing coopetition partners’ ability to monitor their relationship over time. SMEs Case study Coopetition Tension Tension management Coopetition strategy Coopetition is a viable strategy, both for large (Fernandez et al., 2014b ; Ritala et al., 2008 ; Yami...
