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Keywords: Corporate strategies
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Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (5-6): 449–459.
Published: 12 June 2009
... Group Publishing Limited 2009 Value analysis Corporate strategies Competences Emerging markets Economic trends Creating superior market value is fundamental for a company's long term success and survival (Slater and Olson, 1997 ; Woodruff, 1997). In the 1980's, the Industrial...

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