Keywords: Corporate strategy
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (3): 201–209.
Published: 15 February 2013
... constraints. The actual outsourcing decision depends on the nature of these components. Russia Finland International business Business development Business environment Corporate strategy Emerging markets Institutional analysis Outsourcing Purchasing The increasing importance of emerging...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (8): 623–634.
Published: 05 October 2012
... understanding of the role of asymmetry in influencing co‐branding outcomes. © Emerald Group Publishing Limited 2012 Co‐branding Brand alliance Asymmetry Experimental design Repeated measures ANOVA United Kingdom Corporate strategy Brand equity Brand management An executive summary...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (4): 259–274.
Published: 06 April 2012
... et al., 2004). Customer relationship Strategic account Design elements Configuration Firm performance Alignment Customer relationship management Design Configuration management Company performance Corporate strategy An executive summary for managers and executive readers can...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (7): 519–528.
Published: 28 August 2009
... Corporate strategy Management strategy Networking Organizational behaviour With few exceptions (Tuusjärvi, 2000 , 2003 ; Blois, 2002), empirical studies applying Macneil's theory have been largely quantitative and focused on a few operationalized relational norms selected in advance (Gundlach...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (7): 506–518.
Published: 28 August 2009
... Finland Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. Although business relationships are the focus of the interaction and business network approach (e.g. Gadde and Håkansson, 1992 ; Håkansson and Snehota, 1995...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (7): 464–474.
Published: 22 August 2008
.... However, in order to derive such benefits, organisations must be able to adopt segmentation effectively. Market segmentation Marketing strategy Corporate strategy Business‐to‐business marketing An executive summary for managers and executive readers can be found at the end of this article...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (7): 507–517.
Published: 22 August 2008
... discussion will explain the opportunities and pitfalls, which stem from the variations of this definition. Corporate strategy United States of America Warranties Servicing Customer orientation Public demand for reliable and high quality products, goods, and services has heightened...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (2): 133–145.
Published: 01 April 2003
... – Justice; fire – Federal Emergency Management Agency; medicine–Health and Human Services. © MCB UP Limited 2003 Electronic commerce Business‐to‐business marketing Corporate strategy Hacking Cybernetics Computer security NIPC ADVISORY 01‐023 dated October 5, 2001...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (1): 41–47.
Published: 01 January 1990
...Charles A. Lamb Examines the meaning and implications of strategy development,describing a case study of Allied Signal, a young advanced technology company. Considers the overhaul of the strategic planning process for the corporate strategy and business strategy of the company,highlighting the need...

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