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Journal Articles

Preference for action: regulatory mode in B2B positioning decision-making

Stavros P. Kalafatis, Charles Blankson, Marvyn Luxly Boatswain, Markos H. Tsogas

Journal of Business & Industrial Marketing (2020) 35 (12): 2111–2125.

https://doi.org/10.1108/JBIM-04-2019-0145

Published: 07 May 2020

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Journal Articles

IT usage for enhancing trade show performance: evidence from the aviation services

Jaywant Singh, Paurav Shukla, Stavros P. Kalafatis

Journal of Business & Industrial Marketing (2017) 32 (3): 398–408.

https://doi.org/10.1108/JBIM-11-2014-0245

Published: 03 April 2017

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Journal Articles

The differential impact of brand equity on B2B co‐branding

Stavros P. Kalafatis, Natalia Remizova, Debra Riley, Jaywant Singh

Journal of Business & Industrial Marketing (2012) 27 (8): 623–634.

https://doi.org/10.1108/08858621211273574

Published: 05 October 2012

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Journal Articles

Positioning strategies in business markets

Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson

Journal of Business & Industrial Marketing (2000) 15 (6): 416–437.

https://doi.org/10.1108/08858620010349501

Published: 01 November 2000

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